In November 1990, I flew to Oakland to meet SI writer Peter King for a trip across America with John Madden. A unique experience to say the least, and by unique I mean crazy. I climbed onto the top of a moving truck to shoot the Madden Bus rolling through the desert, changed a flat tire like a NASCAR pit crew in Western Nebraska (although in fairness, they are about 1,000 times faster, it just felt like being on a NASCAR pit crew), talked football through Ohio, and watched Madden put his head in a hippopotamus drinking fountain in a small Pennsylvania town.
Sports Illustrated published the story across a multi-page layout. Now I think, the story would be told not only in the classic great SI style, but also through video and multimedia both on SI.com and on the iPad edition of the magazine.
Last Friday, I was in Oxnard at the Dallas Cowboys Training Camp again with Peter King for the start of another journey. This time I was there to do some video projects with Peter for the launch of his great new SI branded Website mmqb.si.com.